Wednesday, January 29, 2014

First lecture





What is Business?


· Businesses are influenced by such external factors as the economy, government, consumer trends, and public pressure to act as good corporate citizens.

· The activities needed to run a business can be divided into five functional areas:

1. Management involves planning, organizing, staffing, directing, and controlling resources to achieve organizational goals.

2. Operations transforms resources (labor, materials, money, and so on) into products.

3. Marketing works to identify and satisfy customers’ needs.

4. Finance involves planning for, obtaining, and managing company funds.

5. Accounting entails measuring, summarizing, and communicating financial and managerial information.



What is Economics?

Resources: Inputs and Outputs

Economics is the study of the production, distribution, and consumption of goods and services. Resources are the inputs used to produce outputs. Resources may include any or all of the following:

· Land and other natural resources

· Labor (physical and mental)

· Capital, including buildings and equipment

· Entrepreneurship


The Circular Flow of Inputs and Outputs

The Questions Economists Ask

Economists study the interactions between households and businesses and look at the ways in which the factors of production are combined to produce the goods and services that people need. Basically, economists try to answer three sets of questions:

1. What goods and services should be produced to meet consumers’ needs? In what quantity? When should they be produced?

2. How should goods and services be produced? Who should produce them, and what resources, including technology, should be combined to produce them?

3. Who should receive the goods and services produced? How should they be allocated among consumers?


Economic systems

Generally speaking, economic systems can be divided into two systems: planned systems and free market systems.


Economic systems (cont)

Mixed Market Economy

qThe U.S. Economic System

Adam Smith The Wealth of Nations, published in 1776. According to Smith, competition alone would ensure that consumers received the best products at the best prices.. Because the “invisible hand” of competition will make the market work effectively, there won’t be a need to regulate prices or wages.


The U.S. Economic System

laissez-faire—leaving things alone


government intervention


What are some examples?

What about the Constitution?

Perfect Competition and Supply and Demand

Describe perfect competition, and explain how supply and demand interact to set prices in a free market system. Economists have identified four types of competition—perfect competition, monopolistic competition, oligopoly, and monopoly.


The Demand Curve

The Supply Curve

Equilibrium Price

Resources

Adam Smith




Milton Friedman